You have probably heard about Google’s Friend Connect service that enables any Web site to easily add social features. Designed to drive traffic and increase engagement by encouraging social interaction, Friend Connect is as simple to use as copying and pasting html codes.
As the leader in social music discovery, we have used Google's Friend Connect service to build a "social playlist" gadget, which launched today. This new feature empowers any Web site owner to add a playlist to his/her site. The social hook is that visitors to a participating Web site can "log in" (via Friend Connect) to edit these dynamic playlists by adding songs.
And it’s perfectly simple to create a playlist. You simply copy and paste the html code to add songs from iLike’s vast music catalog to a playlist.
An engaged couple can use this feature to invite friends and family to come to their wedding planning Web site to help create a playlist for the wedding reception. Or an artist can invite his fans to create music playlists on their personal Web sites featuring his newest song, thereby encouraging social music discovery and consumption online.
Check out the playlist we built in less than ten minutes using our new playlist gadget:
From a strategic perspective, we are bringing iLike to every eyeball instead of trying to bring every eyeball to iLike. More importantly, fans and artists can now rely on iLike to manage and syndicate their music on the leading social networks worldwide as well as on individual Web sites.
To add a social playlist to your Web site, go to http://www.google.com/friendconnect and sign up to add social gadgets.
To create and add a regular (non-social) playlist to your Web site or blog, visit http://www.ilike.com/playlist
