iLike Press Releases

Thumbplay Teams with iLike to Provide Ringtones

THUMBPLAY TEAMS WITH iLIKE TO PROVIDE RINGTONES TO USERS ON FACEBOOK PLATFORM® AND OTHER LEADING ONLINE DESTINATIONS

15+ Million iLike Members Can Purchase Ringtones for Their Cell Phones

NEW YORK, December 13, 2007 —Thumbplay® (www.thumbplay.com), the largest and fastest growing mobile entertainment content destination in the U.S. (Nielsen Mobile, Q3 2007), today announced an exclusive relationship with iLike (www.ilike.com), the Web’s leading social music discovery service. Thumbplay’s ringtones are now contextually featured throughout iLike.com and the iLike application on Facebook Platform® (www.facebook.com), allowing users to discover, purchase and download ringtones to more than 2,000 supported and compatible mobile phones.

Across iLike, “Get ringtone” links to Thumbplay are now featured alongside links to iTunes® in every relevant song module on artist, album and song pages, as well as users’ shared playlists. Similar links are incorporated into the iLike Challenge, so users can discover and purchase ringtones of songs played in the game.

“With the addition of Thumbplay ringtone links, iLike has just expanded our music discovery features to include also a fantastic ringtone-discovery experience,” said Ali Partovi, CEO of iLike. “As the mobile entertainment content industry leader, Thumbplay delivers the broadest and deepest catalog of content to our 15 million registered users, so they can now take their music with them as ringtones regardless of which carrier or phone they’re using.“

“It is clear from iLike’s rapid growth that consumers love discovering and sharing new music with their friends,” said Are Traasdahl, Thumbplay’s CEO and founder. “By pairing with iLike, we’re enabling their consumers to extend the social music experience to their mobile phones.”

With more than 75,000 pieces of mobile entertainment content under license, including ringtones, wallpapers, games, videos, voice tones and text-based services, Thumbplay has built a strong consumer following and gained broad recognition as a leader in the direct-to-consumer mobile content space.

About iLike, inc
iLike is the Web's leading social music discovery service and the dominant music application on the Facebook Platform. With more than 15 million registered users, iLike helps people share music recommendations, playlists, and personalized concert alerts. The iLike Sidebar for iTunes and Windows Media Player suggests new music, creates automatic playlists, and connects people through music. iLike offers musicians and labels a Universal Artist Dashboard from which to reach fans and manage their presence across multiple channels: Facebook, iLike.com, Ask.com, iLike Sidebar plugins for iTunes and Windows Media Player (and soon, through adoption of Google OpenSocial, also Myspace, orkut, hi5, Ning, and other leading social networking sites). By leveraging iLike's "artist-fan graph," a vast database of connections between consumers and their favorite artists, iLike helps artists reach their fans and cultivate the viral spread of their music. iLike, inc also runs indie music site GarageBand.com.

About Thumbplay
Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. As the largest and fastest growing mobile entertainment content destination, Thumbplay gives consumers access to the broadest and deepest catalog in the industry, spanning audio, video and gaming content from the leading music labels and artists, game publishers and media companies. Its innovative delivery and marketing platform makes it easy for users to discover, manage, store and share mobile content online and on their wireless devices.

Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates and Meritech. More information can be found at www.thumbplay.com.

Facebook® is a registered trademark of Facebook Inc. iTunes® is a registered trademark of Apple Inc. Windows Media Player® is a registered trademark of Microsoft Corp. Google, orkut, and OpenSocial are trademarks of Google Inc.

###

Bebo Launches Open Application Platform

Global social media network opens API and launches ultimate developer friendly platform; provides powerful new level of engagement for its 40 million users

Bebo is the first social media network to implement Facebook Platform standards

Bebo will support OpenSocial in 2008

Bebo’s launch partners include NBC Universal, CBS, NBA, Yahoo!, The Gap, Flixster, Gaia Online, RockYou, Slide, BeFunky, iLike, WidgetBox, Wallop and more

SAN FRANCISCO, December 12, 2007 – Bebo, the global Social Media Network, today announced that it has launched its Open Application Platform, opening its API to third party developers to integrate their applications with the Bebo site. At a launch event held today in San Francisco, Bebo announced partnerships with more than 40 developers to date who have created applications from music and movies to gameplay and photo sharing for the site’s 40 million users worldwide. Joining Bebo for today’s launch event were developers from NBC Universal, Gaia Online, and Flixster to demonstrate how their applications are now featured on Bebo.

The Bebo Open Application Platform will be the first in the industry to implement the standards defined by the Facebook Platform, an open development system that enables companies and engineers to extend Facebook’s more than 7,000 applications to other social websites.

Bebo’s Open Application Platform will allow developers of all sizes to generate revenues as they build engaging applications for Bebo’s international user base. Additional launch partners include NBA, The Gap, Yahoo!, FashMatch, Webs.com, Bantr, Last.fm, MesmoTV, PokerSavvy, Jangl, PicksPal, Qloud, Atomic Moguls and a host of others that have already developed applications for the site. Many developer partners will be launching applications for the very first time on Bebo.

“By opening up our API and establishing an open developer-friendly platform, we enable developers big and small to create entertaining, engaging applications for our global community – providing another great way for Beboers to communicate, relate and express themselves online," said Michael Birch, CEO and co-founder, Bebo.

“With Bebo's implementation of Facebook's open standards, developers can expand their reach, which will lead to even more application development, and ultimately benefit both Bebo users and Facebook users,” said Adam D’Angelo, chief technology officer, Facebook.

In its quest to make it as seamless as possible for developers to reach their users, Bebo plans to integrate with OpenSocial™ in early 2008, making it the first social media network to be compatible with both the Facebook and OpenSocial platforms.

In November, the company launched Open Media, ushering in a new way for Bebo users to explore and experience content on the Internet, while giving media companies a new way to promote, distribute and monetize their programming. Bebo’s Open Media launch partners included CBS, MTV, BBC and more than 22 other global media companies.

Quality, Discovery, Sharing
Bebo’s commitment to offering the best social media experience continues with the release of the Open Application Platform. Bebo has also implemented several quality control features, including a user generated ratings system, the ability to turn Autoplay off and on for a richer experience and the ability for users to both completely block applications for being spammy, and communicate with Bebo why they are blocking them.

The Open Application Platform creates a brand new way for Beboers to discover and share applications. They can check out aggregate application ratings specific to their friend networks, see what other Beboers adopting similar applications are using, and benefit from an intuitive directory on the Bebo site.

“The Gap brand celebrates individual style and has long been a part of America’s popular culture,” said Will Hunsinger, vice president and general manager of Gap Online. “We are thrilled to be working with Bebo to provide their members with an interactive application that allows them to cast themselves as Gap models. This is another way for Gap to be a part of social culture in its ever changing forms and to engage with the community in a fun way.”

Bebo’s Open Application Platform launch partners include:

- Atomic Moguls
- Astrology.com
- Bantr
- Befunky
- Blurb
- Bunchball
- BunnyHero Labs
- CBS
- Chainn, Inc.
- Fashmatch
- Flixster
- Gaia Online
- Gap, Inc.
- Goodreads
- iLike
- Jangl
- Kadoink
- Last.fm
- MesmoTV
- National Basketball Association (NBA)
- NBC Universal
- Ooga Labs
- Pickspal
- Pocketbook
- PokerSavvy
- Presidio Media
- Qloud
- RockYou
- Slide
- Social Media
- Wallop
- Webs.com
- WidgetBox
- Where I’ve Been
- Yahoo!
- Youweb
- YouthNoise

For further information contact:
Julia Konstantinovsky,
Civilia Public Relations
(415) 439-4250
julia@civiliapr.com

About Bebo
Bebo is the world’s leading global Social Media Network. Building on the notion of traditional social networking websites, Bebo combines community, self-expression and entertainment to enable its users to consume, create, discover and share professional and user-generated content through the Bebo website. Bebo has more than 40 million worldwide. Bebo also ranks as the UK's most engaging website with the most page views per usage day amongst the top 100 most popular sites *.

Bebo was founded in 2005 by Michael and Xochi Birch.
www.bebo.com

*Source: comScore World Metrix

"Google and OpenSocial are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated."

iLIKE TEAMS UP WITH ELEVEN SEVEN MUSIC TO PREMIERE EXCLUSIVE ARTIST CONTENT FOR SIXX: A.M., DROWNING POOL AND MÖTLEY CRÜE

iLike to Promote Eleven Seven Music Artists and Syndicate their Music Videos, Tour Diaries, Personal Messages and Online Fan Events Across the Web Via iLike’s Universal Artist Dashboard

Next SIXX: A.M. Music Video, “Accidents Can Happen,” First Ever-Exclusive Video Premiere on iLike.com

SEATTLE – December 3, 2007 – iLike, the Web’s leading social music service, and Eleven Seven Music, one of the world’s leading independent record companies, today announced an ongoing original content and promotional agreement. Leading Eleven Seven Music artists will post exclusive content including music videos, tour diaries, personal video messages and online events, on iLike beginning today. To kick-off the collaboration, SIXX: A.M. will world premiere their new video "Accidents Can Happen" via the iLike iCast™ feature. Other participating artists include chart-topping, award-winning Tenth Street Entertainment and Eleven Seven Music acts Drowning Pool and Mötley Crüe.

The bands will post original content, much of it in weekly video installments, using iLike’s Universal Artist Dashboard™ and iCast multi-media blogging tools, to be syndicated across multiple websites including iLike.com and iLike’s popular application on Facebook® Platform. iLike will also promote participating artists on strategic locations throughout iLike.com and the iLike application on Facebook Platform.

The original content that participating bands are making available exclusively on iLike for syndication and promotion to music fans across the Web is as follows:

• SIXX A.M. World-Exclusive Video Debut and Weekly Video Diary: Beginning today, SIXX A.M. is exclusively debuting their new music video, “Accidents Can Happen” (the second single from the band’s first album), on iLike and iLike’s popular application on Facebook Platform for four days prior it’s wide release on December 7. This is the first time a major act has debuted an official music video on iLike before it has been made available anywhere else. The band will also provide iLike users with an exclusive series of weekly videos, entitled “24/7/SIXX: A.M.,” which will show fans what goes into launching a new band and supporting a new single. For more information and to view the new music video and band diary, go to: www.iLike.com/sixxam

• Drowning Pool Weekly Video Tour Diary: Beginning today, Platinum rock band Drowning Pool will offer music fans a weekly video tour diary. These raw, intimate videos, which were filmed by the band using a camera phone, will provide Drowning Pool’s more than 50,000 registered fans on iLike with a rare glimpse of what life on the road and behind-the-scenes is really like. Fans will be able to communicate with the band by posting their reactions and comments to the band’s Fan Wall on iLike. For more information, or to view Drowning Pool’s tour diary, go to: www.iLike.com/drowningpool

• Mötley Crüe Online Fan Event: As a special thank-you to the band’s more than 78,000 registered fans on iLike, Mötley Crüe is giving away Guitar Hero III/Mötley Crüe prize packages via their Artist Page on iLike. Mötley Crüe is one of the earliest adopters of iLike’s iCast blogging tools. For more information or to participate, go to: www.iLike.com/motleycrue

Drowning Pool lead vocalist Ryan McCombs says, “It’s really cool to be part of something new and be able to reach our fans in such a unique way.”

“Eleven Seven Music and their dynamic roster of artists share our passion for leveraging new technology to foster music discovery and acquisition,” said Ali Partovi, CEO of iLike. “Our new Universal Artist Dashboard offers Mötley Crüe, Drowning Pool and SIXX: A.M. a channel to reach the most fans with the least effort, with a syndicated presence on iLike, Facebook and beyond. We are so pleased that leading acts across multiple genres of music are rapidly adopting iLike’s Universal Artist Dashboard and iCast blogging tools to communicate directly with anybody who likes their music.”

“Tenth Street Entertainment and Eleven Seven Music have continued its legacy of using the latest technologies to the benefit of the artists we represent.  We were the first to premiere music on the internet back in mid '90's, the first to commercially sell a digital download and the first to sell out a tour exclusively through internet sales. Working with iLike allows us to continue to expose our artist's music through the latest available platforms,” said Allen Kovac, CEO of Eleven Seven Music.

Says Nikki Sixx of SIXX: A.M., “My new addiction is iLike.com.”

Post Once, Publish Everywhere
As the dominant music application on Facebook Platform, iLike’s convenient Universal Artist Dashboard has already been broadly embraced by the music industry and over 150,000 artists. The Universal Artist Dashboard gives artists one automated control center from which to reach Facebook users as well as fans across many other sites, including iLike.com, Ask.com, desktop plug-ins for iTunes® and Windows Media Player®, and many more, including MySpace and Orkut, to come soon.

Now just one year old, iLike is already one of the fastest growing music services in the world, with 15 million users worldwide and three million more being added monthly.

For more information about iLike Artist Services Platform, or to sign up as an artist, visit: www.iLike.com/forartists.

About iLike, inc
iLike is the Web's leading social music discovery service and the dominant music application on the Facebook Platform. With more than 15 million registered users, iLike helps people share music recommendations, playlists, and personalized concert alerts. The iLike Sidebar for iTunes and Windows Media Player suggests new music, creates automatic playlists, and connects people through music. iLike offers musicians and labels a Universal Artist Dashboard from which to reach fans and manage their presence across multiple channels: Facebook, iLike.com, Ask.com, iLike Sidebar plugins for iTunes and Windows Media Player (and soon, through adoption of Google OpenSocial, also Myspace, Bebo, Orkut, Hi5, Ning, and other leading social networking sites). By leveraging iLike's "artist-fan graph," a vast database of connections between consumers and their favorite artists, iLike helps artists reach their fans and cultivate the viral spread of their music. iLike, inc also runs indie music site GarageBand.com.

About ELEVEN SEVEN MUSIC
Founded by Allen Kovac, CEO of Tenth Street Entertainment, a leading music marketing and management company, Eleven Seven Music was developed in association with ADA distribution. Eleven Seven Music artists include SIXX: A.M. Buckcherry, Drowning Pool, Trapt, Marion Raven, Debbie Harry and The Exies. The label's inaugural release (Buckcherry's current album “15”) features the smash hit single “Crazy Bitch” which earned a Grammy nomination and has sold over 1 million CD's worldwide. Sixx: A.M.'s “The Heroin Diaries Soundtrack” is the soundtrack to Nikki Sixx's new book, The Heroin Diaries: A Year in the Life of a Shattered Rock Star (released September 18th via MTV Pocketbooks/ Simon & Schuster) which has spent nine weeks on The New York Times best-seller list.
###

Facebook® is a registered trademark of Facebook Inc. iTunes® is a registered trademark of Apple Inc.  Windows Media Player® is a registered trademark of Microsoft Corp.

Emily Glassman
iLike
Cell: 206.708.4478
Emily@iLike-inc.com