(USA Today) "Love Sonic Youth? Make a quiz, (maybe) meet the band"

Next week Sonic Youth releases a new studio album, The Eternal.

Candy-sonic If you want to hear it now, the record is streaming over at iLike.com. ILike has also launched an interactive Sonic Youth game that asks fans to create a quiz related to the band.

Here's how it works: If you're a big fan, make your quiz and submit it, then invite your friends to play. The five quizzes that rack up the most users will receive a "special experience with the band." As a bonus, each player is granted access to exclusive rehearsal footage.

The contest ends June 9, and so far you only have to have 23 quiz-takers to land in the top five. Good luck -- if you win, we want to hear all about that "special experience."

(Hypebot) "iLike Grabs Exclusive Sonic Youth Advance"

Indie rock pioneers Sonic Youth will debut their not yet released album, The Eternal, exclusively on iLike starting today. The week long online listening party is part of the pre-release campaign for a June 9th retail release on Matador Records.

iLike is finding success as both a music discovery and an artist services platform and iLike will syndicate Sonic Youth’s album stream across its site, iLike’s dominant Facebook music app and other social networks and online platforms.

(Digital Music News) "Breaking: iLike Grabs Sonic Youth Album Exclusive..."

Sonic Youth is now debuting its upcoming album on iLike, according to details shared with Digital Music News early Tuesday morning.  The release, The Eternal, is now available for preview on iLike, ahead of an official June 9th release from Matador Records.  

Additionally, iLike is helping to stoke excitement around the release by hosting "The Sonic Youth Trickster Challenge," a game that asks fans to create quizzes for others to play.  The authors of the most-played quizzes will receive special access to the band alongside other goodies.

The action will mostly happen through Facebook, though iLike also has a footprint on networks like iGoogle, Bebo and Orkut.  "Releasing this album with our friends at Matador feels like liberation which inspired us during the recording process," said Thurston Moore.  "Debuting it on iLike, free from industry constraints, also fit this theme."

(The Wall Street Journal) "The Crystal Method Evolves"

[Excerpt] The track "Falling Hard" is an example of the result. It's a warm, down-tempo ballad with a rich, layered backing track that includes droning guitars and swooshing synth sounds. The duo told me they would have been happy to release it as an instrumental but, as if in an attempt to draw new listeners, brought in the vocalist Meiko, added a bridge and created a pretty pop tune. Similarly, on "Slipstream," Jason Lytle's vocal carries the tune, but the backing track shifts as sounds zip in and then vanish over a steady rhythm -- until the track stops completely, then rebuilds with a new approach. (You can hear the entire album at www.ilike.com/thecrystalmethod)

(Hypebot) "iLike Adds Custom iPhone Apps Plus Twitter, Ticketmaster, YouTube & MySpace Integration"

iLike today launched an impressive suite of  digital music marketing tools including free integration with Twitter, YouTube, MySpace and Ticketmaster, as well as a system to easily create and distribute custom artist iPhone apps. The company has also added a Premium Artists Stats service offering reports on fan interactions across their syndication network.

Some of these digital tools can be found elsewhere, but iLike is offering them in a free, integrated and easy to use package which when combined with its existing iGoogle, Facebook, hi5, Bebo and Orkut apps, creates a must-use toolbox for any indie musician or label. New features include:

  •  iPhone Apps: Quickly create and distribute their own iPhone app with concert dates, photos, blogs, bulletins, and videos. The self-service system allows artists to customize the look of their app and submit it to the iTunes App Store.
  • Twitter:  Link and artist's iLike and Twitter accounts adding “tweets” to the iLike music feed and profile as well as their Facebook page; and when a new song, video, or concert listing is posted, iLike will notify fans via Twitter.
  • YouTube: Sync an artist's YouTube channel and iLike account. Every video posted to iLike can automatically be posted to a YouTube channel, and vice versa. 
  • MySpace: Enhance the concert listings on MySpace pages via a widget that adds buy inks and allows fans to “RSVP” and see who else is going. Artists can also configure the iLike Artist Dashboard so that any blog, bulletin, or video posted on iLike is also added to MySpace.
  • Facebook Pages “Music” Tab:  Add the music tab to artist pages on Facebook. iLike's Music tab features the artist’s songs, concerts, videos, bulletins, blogs, and tweets.
  • Ticketmaster: Songs, photos, and videos posted to the iLike Dashboard will also appear on the artist’s page on Ticketmaster. 
  • Artist Websites: The iLike Artist Dashboard now allows artists to manage the content on their own official websites via embeddable javaScript widgets.
 


iLike continues to syndicate content for 300,000 artists to more than 45 million music fans via its own site and iLike apps on iGoogle, Facebook, hi5, Bebo, Orkut plus plugins for iTunes and Windows Media Player.  You can access the new features here.

Watch Demo


 

(TechCrunch) "iLike Launches Custom iPhone Apps, Syndication Platform To Help Artists Connect With Fans"

iLike, the popular music discovery site with a huge presence on social networks, is launching a set of new syndication services for musicians. Beginning tonight, iLike now offers extensive integration with Twitter, Facebook, MySpace, and YouTube, allowing artists to distribute content to each of their online presences from a single control panel. In addition to these, the company is also launching a new self-serve platform for building customized iPhone applications for artists, allowing them to establish themselves on the App Store with a minimum amount of effort and resources.

While most readers probably associate iLike with music playlists and streaming, the service is also home to 300,000 artists who use its services to help manage and distrbute their content. Before today’s annoucement, the service offered more limited syndication options, allowing them send data through the iLike Facebook application, its iGoogle widget, and an iTunes plugin. But the new options go much further.

One of the most significant changes is the release of a new ‘Music’ tab for an artist’s Facebook pages, which will allow them to incorporate their music, videos, and concert information (previously artists would have to rely on the iLike Facebook application). The service has also expanded its support for Twitter, allowing artists to import their Tweets from elsewhere and distribute them to their social network profiles, or to syndicate them directly from the iLike dashboard.

Other additions abound: artists can now sync their videos between YouTube and iLike, so they won’t have to post them in multiple places. They can create their own ‘dot-com’ websites, which they can manage from the iLike dashboard. They can syndicate their content directly to their Ticketmaster profile pages. And iLike’s concert app and event pages on MySpace have also gotten a boost, allowing fans to purchase tickets directly without having to go elsewhere and including more social features (like being able to see who else is going to a certain concert).

Finally, in what is easily the biggest departure for the company, iLike is also rolling out a platform that will allow artists to create their own iPhone applications, which can include dynamically updated photos, music, blog posts, and other content (you can see a demo of the app below). iLike is charging artists a one-time fee of $99, and will also participate in a rev-share deal for those that want to charge for their applications (the current plan is for a 50/50 split). Artists that give their application away for free will only have to pay the initial fee. The iPhone is quickly becoming a very popular and powerful way to connect with fans, and there’s no doubt even smaller bands are eager to appear in the App Store. But iLike won’t be alone in trying to tackle this market - other companies like Mobile Roadie and Kyte are offering similar platforms for building custom iPhone apps.

Link to Demo and Screencasts

(Billboard/Hypebot) "Interview: Ali Partovi of iLike"

Today, I had the pleasure of speaking with Ali Partovi, who is the CEO of iLike.  In this interview, Ali talks about the future he imagines for his company, pay-for-play business models, social discovery, and what’s working for artists on the site.

In a perfect world, where innovation isn’t stifled and prolonged by a room full of lawyers…

Q:  What does the future you’re trying to build for fans and artists look like?

Ali Partovi:  In an ideal world, talented new artists should get discovered based on merit. And not just the mass-appeal stars: a talented artist with narrow appeal should be able to reach fans within a niche genre.  Fans want more diversity; they want the mass-appeal stuff, but they also want more variety that fits their tastes.

Q:  How do you believe the way relational development towards a medium alters when the user is actively involved in the experience they create for themselves?

Ali Partovi:  Consumers have more influence not only on getting a “personalized” experience for themselves, but also impacting what gets “programmed” to other people with similar tastes.  A social network is a very natural mechanism for this: if I discover a new artist that I love, I have a natural desire to share that with my friends on Facebook.  This is exactly what iLike facilitates, providing tools for me to send that music to the friends who have similar tastes to my own.  In addition, the consumer is also creating “new content” in the form of commentary. Seeing what normal people (especially your friends) have to say about a song is just as much part of the experience as hearing the music.

Q:  What does this potentially change about the concept of popular music being considered as ‘the sociocultural superglue of the masses?’

Ali Partovi:  There will always be superstars.  In fact, the internet can create even bigger stars than traditional broadcast media.  What will be harder is trying to transform someone with marginal talent into a superstar, or to force the content you own down other people’s throats. But human nature thrives on shared experiences, and great talent will spread faster and wider than ever on the backs of people sharing it.

Q:  What are your thoughts on the ‘pay for airplay’ business model and what implications might arise for the services that implement it?

Ali Partovi:  I’ve actually always been a fan of “pay-for-play” as long as there are two things: first, disclosure so that the consumer knows what’s editorially selected and what’s not, and second, a feedback loop so that it gets more and more expensive to promote something that nobody seems to like (and cheaper to promote something that everything seems to like).  This is exactly how Google Adwords works.  At iLike, we’ve implemented a self-service model where tons of artists, labels, and promoters, are now paying us to promote their new releases and their local events.


Q:  How does iLike model itself as an “extension of fan” and maintain a symbiotic relationship that benefits everyone involved?

Ali Partovi: The consumer is king. The only way to succeed on the Internet is to put the fans’ interests first. We’ve aimed to build a service that represents the interests of consumers, artists, and labels.  And at the end of the day, the labels or artists who succeed on iLike and elsewhere on the internet will be the ones that put the fans’ interests first.  For example, we let the artist (or label) choose whether to make their music available as a free MP3, a free stream, a 90-sec stream, a 30-sec stream, or not at all.  The artist/label gets 100% control of how their music is used, and the consumer tends to reward the ones who are most fan-friendly.  We consistently see that artists who make their music available as full-song streams sell more downloads and more tickets than those who restrict it to 30-sec samples. As I like to put it, “The love you take is equal to the love you make.”



###

(VentureBeat) "Music startup iLike “cash-flow positive” through helping musicians reach more fans"

SeeqPod has filed for bankruptcy, Imeem is trying to stave off expensive licensing fees, and Project Playlist still faces long-running copyright suits. But despite the doom and gloom among music startups, another one — iLike — has been cash-flow positive since December, I’ve heard. Chief executive Ali Partov confirms, and adds that last quarter was the company’s best ever. There’s also more evidence that its applications on social networks like Facebook, its desktop plugin for iTunes and Windows Media Player, and its own ilike.com web site help musicians find more fans and sell more music.

Revenue is coming through a combination of music-related ads, digital downloads through iPhones and Amazon and concert ticket sales. Its music application on Facebook, called Music, has 6.7 million monthly active users. It includes a section for seeing where nearby concerts are, including a list of friends who are going and a way to buy tickets. iLike offers a range of services for musicians (and their labels), including features that let them update concert tour schedules, stream songs, and buy ads that appear in places like the music-focused news feed on its Facebook app. Major acts that have paid for extra promotion, including John Legend and Beyonce, have seen their albums hit number one on iTunes.

There’s a caveat to what I’m hearing, though. Being cash-flow positive doesn’t necessarily mean iLike is profitable, as the company might be accounting for certain expenses in ways that mean more cash now but not so much profit after all the bills have been paid in full. Still, it is likely at least around break-even. But it’s a startup — so the goal is presumably to continue growing rather than trying to cut costs and make as much profit as possible.

And that’s the thing: iLike’s costs aren’t as high as they are for other music startups because the company offers snippets of copyrighted tracks. It doesn’t have to pay for licenses to the full songs. If users want full tracks, they can pay iLike parter Rhapsody and stream music through its service into iLike’s applications. Of course, relatively low costs would also mean that the company doesn’t need to make too much money in order to at least break even (it’s not revealing specific numbers). Still, breaking even in the music business is hard these days, and suggests iLike will be around for awhile.

How can iLike claim that its service uniquely helps musicians? There are many ways that musicians are finding new fans on the web — ranging from rivals like the other music startups or entertainment-heavy social networks like MySpace and its new MySpace Music service to illegal file-sharing on peer-to-peer networks. Through an increasing amount of anecdotal analysis, is the answer — including testimonials from musicians.

iLike measures pageviews and clicks that lead to purchases, and is “driving major traffic” for artists, Partovi tells me. He says that every album the company has promoted has made a top ten list on iTunes, and most have been in the top 3. I asked him how he knew it was iLike itself that was driving this traffic and not the quality of the musicians that were using iLike. After all, social media web sites purposefully seek out celebrities to give users a reason to try out their services, as others have noted.

For example, country star Keith Urban’s Defying Gravity and soft rocker Gavid Degraw’s Free came in at number one and number two on the iTunes top album last week, after debuting on iLike alone two weeks before the albums went on sale elsewher
e.

Partovi’s counter-example is that new artists are getting discovered and going on to be mainstream successess. Lady Antebellum, for example, debuted its first album on iLike a year ago, made it to #3 on iTunes and went on to win a Grammy. Electronic act Thievery Corporation — a long-time underground favorite — also made the Top 10 list with iLike’s help. In Lady Antebellum’s case, digital sales accounted for more than 21 percent of total sales in its first week, much higher than the 4.5 percent that the average country music album gets online. Although the band used its own web site and other online promotion as well, co-lead singer Charles Kelley said this at the time: “iLike made it easy and fun for us to communicate with our fans online anytime,” it “is a critical part of our digital presence and it clearly moved the needle on sales.”

So while we don’t know how much iLike is making, it has at least found a niche doing the three things it needs to do in order to survive: help musicians, make money in the process, and avoid trouble with the labels.

(HypeBot): "Is There An iLike Effect?:"

The #1 and #2 ranked albums on the iTunes album chart this week were Keith Urban's "Defying Gravity" and "Gavin Degraw's "Free". These two releases have little in common except that both of were debuted exclusively on iLike in advance of their 3/31 release dates.

The marketing campaigns for these releases were multifaceted; so it is difficult to measure the effect of a single placement. It is also true that both Urban and Degraw have large fan bases. But a look at their recent successes with advance debuts suggests that either iLike has been lucky enough to align itself only with winners or that this music discovery and social networking site can really help launch new releases.

Previous iLike exclusives that debuted high on the iTunes chart include: REM (#1), Lady Antebellum (#3), Ryan Adams (#1) and Jason  Mraz (#3). iLike is also the top driver of sales to Ticketmaster and one of the top drivers of sales to iTunes overall. Naturally iLike CEO Ali Partovi agrees, "“From legendary bands like R.E.M. to emerging acts like Lady Antebellum, we've been honored that every artist we've worked with has been of such high caliber that they've debuted at or near the top of the iTunes Albums chart, without exception.”

(The New York Times) "Another Country"

March 29, 2009
By ALAN LIGHT

FRANKLIN, Tenn.

KEITH URBAN may be one of country music’s biggest stars, but he and his band didn’t look like much as they settled in for rehearsal in a homey, log cabin-style studio here, not far from his home in the farmlands outside of Nashville. It was a miserable, sleeting day in March, and the six guys were sitting around in T-shirts and jeans, laughing about a bird that got loose in the studio and made a mess of the drum kit.

As they warmed up, though, and ripped through some of Mr. Urban’s biggest hits, like “Stupid Boy” and “Better Life,” the chilly, cramped room began to feel more like an arena. Mr. Urban took a swaggering guitar solo on “You Look Good in My Shirt,” and the drummer Chris McHugh called across the room, “Sounds like you’re having fun over there.”

The day’s lunch break offered a glimpse into Mr. Urban’s offstage life when his wife, Nicole Kidman, stopped by after attending a class with the couple’s 8-month-old daughter, Sunday Rose. Dressed simply in a sweater, jeans and rain boots, she mixed easily with the band and crew and chatted with a reporter about the future of the newspaper industry and a documentary about rodeos in prison. “How about if you handle the rest of the interview?” Mr. Urban said to her with a grin.

Mr. Urban, 41, has a new album, “Defying Gravity,” out on Tuesday on Capitol Nashville. It mostly tells tales of new love, courtship or yearning for lost romance, but the album’s final song reveals more humbling emotions. That song, “Thank You,” is a spare, gospel-inflected offering of gratitude to Ms. Kidman. With lines like “It was hard to keep believing in myself/When all I felt was so much pain and guilt and shame,” it’s the one place on the album where Mr. Urban addresses the troubles of his recent past, which included some time in rehab.

In 2006 it looked like Keith Urban was going to have his biggest year yet. His last album, “Be Here,” from 2004, had spawned five hit singles. With his shaggy good looks, never hidden under a cowboy hat, and ferocious guitar technique, Mr. Urban seemed to have enormous crossover potential; he had even become a fixture in the gossip columns after marrying Ms. Kidman, a fellow Australian.

Then, two weeks before his fourth album release in the United States — his most wide-ranging collection, with the telling title “Love, Pain & the Whole Crazy Thing” — Mr. Urban checked into the Betty Ford Center for substance-abuse treatment.

He now says that the pressure to produce a global blockbuster had become too much for his health, and his music, to handle. “Tackling that challenge in a normal situation would have been difficult enough,” he said, “but where I was, it just a big ol’ keg of dynamite.”

Promotion and touring were potsponed for several months, and though “Love, Pain” still sold about two million copies, it was his first album since he became a major country star that didn’t have a single reach No. 1 on the genre’s charts.

Lounging on a studio couch, he said that after his disappointment passed, he could see the benefits of that difficult time. “Had that record done the expected stuff, I have no clue where I’d be today,” he said. “I needed to be interrupted.”

Judging from “Defying Gravity,” his first album since “Love, Pain,” the break served him well. The album’s mood is joyous, built on Mr. Urban’s signature blend of the modern (drum machines) and the traditional (banjos and fiddles). From the rhythmic nuance of “If I Could Ever Love” to the rave-up “Hit the Ground Runnin’,” each track has an individual feel, yet all of them would fit comfortably on country radio.

“I wanted to get back to the core of my earlier music,” he said. “Simple odes to love, loss, longing — that’s the stuff I naturally do, and instead of second-guessing it this time, I just went with it.”

Dann Huff, his longtime producer, said in a telephone interview that “this time he really knew who he was and who he was trying to speak to.”

Mr. Urban has had three No. 1 singles in the last six months (“You Look Good in My Shirt,” a remake of his own 2002 song; “Start a Band,” a duet with Brad Paisley; and “Sweet Thing,” the first breezy advance from “Defying Gravity”) without the release of a new album. The latest single, the candy-coated “Kiss a Girl,” has already shot to No. 20. And between the album’s summery feel and a lengthy arena tour beginning in May, featuring opening acts like Taylor Swift, Sugarland and Dierks Bentley, it seems safe to assume that Mr. Urban will stay in the spotlight for much of the year.

Make no mistake, the decline of the music industry has finally caught up to Nashville. Carrie Underwood’s new album has sold three million copies — a huge number in today’s marketplace, but less than half of what her 2005 debut sold.

With a new sophistication and a wide variety of influences, though, country stars are now the closest music has to a genuine mainstream. The genre still invests in creating career artists, and multiplatinum singers like Kenny Chesney, Tim McGraw and Toby Keith appeal to a much broader swath of music fans than singles-driven acts in the fractured worlds of rock, pop and hip-hop.

Like those stars Mr. Urban is a riveting entertainer who can pack a stadium, and he is also an accomplished songwriter. He’s a girl’s guy and a musician’s musician, with ballads that are sweet but not sappy and rockers that actually rock — but not too hard. In the country-rock tradition, he’s a classic Sensitive Dude.

“I remember sitting in my bedroom, listening to ‘You’ll Think of Me’ and thinking: ‘How does he know what I’m going through better than I do? This song is my life,’ " Ms. Swift wrote in an e-mail message, referring to a 2004 hit from Mr. Urban. “I was 12 at the time. And I know somewhere there was a 35-year-old woman going through a divorce, listening to that same song, saying the same thing. I started writing songs that year, and I only hope that someday I can say how I feel as well as Keith Urban can.”

Born in New Zealand, Mr. Urban grew up in a suburban area of Australia, which has a surprisingly strong country-music tradition. (The Big Country Radio network boasts that it plays “the greatest tracks from Tamworth to Nashville.”) He started performing at a very young age; he recalled with a laugh how he would scoop up used tickets at a dog track near his home and use them for admission to the concerts he held in his bedroom. He listened to country music but played in rock bands, and he even worked as musical director for a cabaret act while still a teenager.

Four songs from his 1991 Australian solo debut reached No. 1 on that nation’s country charts. When he moved to Nashville in 1992, though, things didn’t come so easily. Mr. Urban found work backing up stars like the Dixie Chicks and Alan Jackson, but his own music was too eclectic to resonate immediately on Music Row. “When Keith Urban came out, he was nothing like what country music was used to,” Ms. Swift said.

So Mr. Urban began to rework his music, he said, “simplifying a lot of things, finding out what connects” with an American audience. “At first it felt very limiting,” he added. “But you know, you really should wear your best clothing to meet your girlfriend’s parents the first time, shouldn’t you?”

He formed a band called the Ranch, which cut one album before Mr. Urban went solo in 1999. His second United States release, 2002’s “Golden Road,” was the breakthrough — it sold three million copies and kicked off his steady stream of hit singles. This month the BMI performance-rights organization honored Mr. Urban at a ceremony in Nashville as “Sweet Thing” became his 11th song with more than a million radio plays.

“We often get the comment ‘I’m not that into country music, but that guy Keith Urban is awesome,’ ” said Mike Dungan, president and chief executive of Capitol Records Nashville, in a telephone interview. He added that promotion for “Defying Gravity” was much more focused on digital than is usual for a Nashville artist. “His fan base is very active in that world, so we get a lot more attention from the iLikes of the world, who rarely look at country artists.”

In conversation Mr. Urban is amiable but a bit cautious. He lights up when talking about songwriting or guitar gear but speaks more indirectly about his personal life. That sense of privacy carries over into his writing, though he did say that he has wondered why changes in his life, major matters like sobriety and his baby, don’t figure more prominently in his new songs.

“I guess I just didn’t feel compelled to write about those things yet,” he said. “Maybe they’ll come at a different time. There were a couple of songs that didn’t end up being finished which did touch on them. But I have a very specific area of my life where I work through all of those things, and I haven’t found them coming through that portal of writing music.

“As an artist, sure, I’d like to think there’s some riveting revelation, some deep uncovering of things I’ve come to understand,” he continued, “but it’s hard to do in such a way that it’s not getting trivialized. I just write by what drives me, and what’s driven me the most has been my wife’s love. And as it’s turned out, this is a great year to have a record about love and hope and light.”

He credited Ms. Kidman for pulling him through the turmoil around “Love, Pain” and his relapse into addiction. (He has said that he went through rehab for cocaine abuse in 1998.) “I felt like I absolutely failed making that record, and I was angry at myself for losing focus,” he said.

Once he felt back on track, Mr. Urban seemed to seize every opportunity to satisfy his diverse musical tastes and crossover dreams by collaborating with artists outside of country’s usual comfort zone. At Live Earth in 2007 he and Alicia Keys performed “Gimme Shelter” by the Rolling Stones. He recorded with Nelly Furtado and the John Butler Trio, and on this year’s Grammy Awards, he appeared twice: with Al Green, Boyz II Men and Justin Timberlake for “Let’s Stay Together” and alongside B. B. King, Buddy Guy and John Mayer for a tribute to Bo Diddley.

There’s a new eclecticism in country music, he said, making his range no big deal. “This genre has always seen the pendulum swinging, between embracing pop and discarding it, or grabbing at tradition,” he said, “but I think now people are recognizing that country is a very broad genre.

“What I’ve always wanted is that when people ask ‘What music do you play?’ and I say, ‘Country music,’ they say: ‘Oh, yeah? What kind?’ ”